Jay Americana's Beautiful Heartache
It takes a lot to stand out and set oneself apart in the Atlanta rap/hip-hop scene. After all, the city is a veritable mecca for the entire genre, producing some of its most influential, celebrated artists and producers and being home to a multitude of record labels which possess considerable clout in the music industry. Talented and hardworking performers from all over the state – and indeed, across the country – flock to Atlanta in hopes of kick-starting their careers, so to carve out one’s own unique niche and establish a real presence as an emcee in the peach state’s capital is nothing short of a herculean task.
However, Jay Americana seems to be up to the challenge.
On their newest release, Like You’ve Seen a Ghost, Jay brings on the heartache, delivering raw, confessional lyrics about codependence, isolation, and fizzling relationships across seven concise, but powerful tracks. Sparse, subtle instrumentation lends an intimate and reflective atmosphere to Jay’s performances and places one’s focus squarely on them, complementing and emphasizing the importance of their words, rather than competing with them for the listener’s attention. The melodic hooks on songs like “rely” (the record’s opener, which features 13casey) and “bare” (which features Velvet and EZRA POUND$) are memorable and moving, and further contribute to Like You’ve Seen a Ghost’s pained, melancholic beauty.
With contributions from producers aquinas, @cashumilk, rareflower , gabe gill, and versus beats, as well as Michael Cera Palin's Elliott Brabant, Like You’ve Seen a Ghost is sonically captivating, and – in addition to consisting of some truly remarkable songs – easily ranks among the best sounding independent hip hop releases in recent memory, thanks in no small part to a highly professional mix and master job courtesy of Ezra Anthony.
A master wordsmith with a discerning ear and a knack for finding and enlisting world-class talent, Jay Americana has, with the help of their team, crafted a truly stellar album. Like You’ve Seen a Ghost is an artistic triumph – one that will, without a doubt, leave an indelible mark on those who listen to it. In a vast, crowded sea of aspiring rap artists, Jay truly does stand out, in the best way possible.