Music Video Review: Josh Purgason's "Ying To My Yang"
If you’ve ever felt the longing for someone to appear in your life and make all the wrong things right, you’ve probably also felt the frustration and impatience associated with trying to find such a person. In the end, however, the journey that brings you together with someone truly meaningful is an integral part of what makes that happy ending so satisfying. This theme can be seen illustrated in Josh Purgason’s latest music video for the track, “Yin to my Yang”.
The song itself sets the tone immediately with beautifully somber organic orchestral sounds, which pair well with the video’s backdrop of cracked roads and brick buildings. As the music swells into his familiar brand of indie pop, we are introduced to the two main subjects of the video, Purgason and his bicycle. As he sings about his dismay of lovers who turned out to only be temporary, and the longing for achieving a romantic ideal with no pain, we see Josh struggling to maintain his balance on his bicycle. This simple and whimsical visual dilutes some of the heavier themes of his lyrics with a nostalgic and even humorous metaphor.
The production quality of the video is impeccable, and is a great match to the polished sound of the song. Well executed cinematography and poetic focus enhance the emotion that can be felt listening to Purgason’s music and lyrics, and the imagery really brings out the flavor of the music. While arguably simple in plot, this is a beautifully made music video for a charming and relatable song.